EDGE
The Future of Doner Kebab Shaving
Safer • Cleaner • Smarter
Legacy Doner Shavers Create Real Pain
Excessive Heat Exposure and Fatigue
Motors and blades run hot, causing operator discomfort and fatigue during peak service.
Time-Consuming Cleaning & Sharpening
4–6 hours per week lost to blade maintenance and hard-to-clean components.
Inconsistent Slice Thickness
Manual thickness control leads to variable portions, waste, and complaints.
High Risk of Injuries
Corded tools and manual handling create real safety hazards in fast-paced kitchens.
Costly Downtime and Service
30–45 days per service cycle means extended periods with no operational shaver.
Poor Hygiene and Food-Safety Compliance
Non-removable heads fail modern food-safety standards and risk regulatory action.
From Here to There
The pain points of yesterday need not be the frustrations of tomorrow. EDGE - The Future of Doner Kebab Shaving.
Introducing EDGE
Modular Dishwasher-Safe Head
Tool-free removal for hygienic cleaning.
Tool-Free Assembly
Attaches and detaches in seconds.
Pre-set 0.5mm Thickness Steps
Consistent slices every time.
Swappable Hot-Swap Batteries
Untethered and trip hazard free.
Smart Feedback Indicators
Runtime and battery status at a glance.
Thermoelectric Cooling
(PEEK/PPS/Silicone)
Keeps operator and blade cool.
Who is EDGE for?
Independent operators, small groups, and large chains will all benefit from having the most cutting edge equipment.
LARGE NEED, CLEAR BUYER VALUE
16,078
Shops Across Europe
Professional doner kebab shops tracked across Europe (rentechdigital, May 2026) — each a direct potential customer.
~12,500
Core SAM Shops
Serviceable Addressable Market across UK, Germany, France, Italy, Poland, and Netherlands — the highest-density markets.
€799–€1,299
Tiered Shop Bundle (Entry to Premium — Body + 2 heads)
1 body + 4 heads on rotation. Most high-volume shops operate this configuration — a natural entry-point sale.
€12M
Annual Recurring Opportunity
€9–12 million annually in Europe alone from replacement blades, batteries, and service plans.
Global TAM – Massive Upside
While Europe is EDGE's initial focus market, the global opportunity is substantial. Doner kebab is one of the world's fastest-growing fast-food categories, with a traceable and
addressable shop base across every major continent.
Deep Industry Expertise
EDGE is built by operators for operators, anchored by a rare father-son dynamic that blends multi-decade foodservice experience with multi-generational perspective. Together, Michael and Damon Biggins bring a deep, hands-on understanding of the industry that informs every aspect of the product's design and commercialization. Michael offers executive director-level leadership, strategic commercialization experience, and multi-market international insight, while Damon anchors the team with broad, frontline experience managing day-to-day operations at scale across restaurants, kitchens, and commercial formats. This powerful combination of high-level operational strategy and grit on the kitchen floor ensures that EDGE is uniquely engineered to solve real-world industry pain points.
Let's Shape the Future of Doner Kebab Together
EDGE is a validated, investable opportunity at the intersection of foodservice innovation, rising operator demand, and a clear recurring revenue model. We are ready to move — and we are looking for the right partners to move with us.
Get in Touch!
[email protected]